a Frost & Sullivan White Paper
Brick and mortar retail is in trouble: as ecommerce gradually erodes physical retail—effectively commoditizing the routine shopping experience—retailers are finding it hard to survive. Competition based on price alone is a prescription for failure; and ecommerce sites, based on their massive scope and scale, are capable of underselling any local merchant. Many consumers are looking for a shopping experience: one where real, live sales people know their customers, provide helpful suggestions, let them try out a product before they buy it, and who never say “no.”
What do consumers want? They want a predictable experience: one that feels the same, regardless of which retail location is visited.
Offered Free by: Frost & Sullivan
See All Resources from: Frost & Sullivan
Thank you
This download should complete shortly. If the resource doesn't automatically download, please, click here.
Thank you
This download should complete shortly. If the resource doesn't automatically download, please, click here.