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"Let Me Entertain You: Trade Show Exhibits of Meaningless Marketing"

190west’s guide explores how you can avoid the pitfalls of shallow marketing at your next trade show.

Trade shows need to be about more than just one-upping your neighbor with an amazing booth or better bag fillers. Trade shows are conduits of revenue. Companies have a captive audience and a huge opportunity for introductions and leads. Without these, there is no follow-up and no ROI to justify the investment in attending.  

In this guide, 190west discusses common problems to avoid with trade show marketing:

• Only concentrating on pre-show marketing and larger-than-life booth experiences.
• Failure to effectively follow-up with contacts after the trade show.
• Focusing on getting attention, but not lead generation.

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