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Inside the Market Strategies of Today's Drugmakers

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"Inside the Market Strategies of Today's Drugmakers"

Patent protection is expiring for multibillion-dollar medicines later this decade, forcing drugmakers to find new products and markets.

Patent protection is expiring for multibillion-dollar medicines later this decade, forcing drugmakers to find new products and markets. From M&A strategies to emerging therapeutic areas, companies are reshaping their commercial approaches to sustain growth.

included in this trendline

  • Novo, Hims reach deal to sell GLP-1 drugs together
  • Lilly targets employers in new bid to broaden access to obesity drugs
  • White House debuts online service for drug sales


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