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"How to Stay on Top of Complex Campaign Structures"

Why Lufthansa Group uses MARMIND

“We were using Excel sheets. We were using PowerPoint presentations for our annual, quarterly, even monthly planning. That was actually the biggest challenge because we could not have a cohesive plan and we could not tell on the spot what activities are happening, in which markets, for which airlines.

The most important thing that MARMIND brought to the organization was breaking the silos and having transparency. We now know exactly what kind of marketing activities we have, in which markets, for which brand.”
 

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