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"How to Sell Sustainability: What Consumers Expect in 2025"

See what shoppers expect for sustainability in this special consumer insights report.

See how consumer preferences are shaping the beauty industry and beyond.

Highlight surveyed consumers from across the nation for this year’s sustainability report. In this edition, we:

• Look at year-over-year changes in the data from 2024
• Examine how different generations of consumers from Gen Z to Baby Boomers have different expectations for sustainability in the products they buy
• Take a deep dive into how consumer preferences for sustainability shape the beauty and personal care categories specifically

2,600 members of Highlight’s community weigh in with their opinions on this important topic. Their in-depth, thoughtful responses provide insights every CPG brand can benefit from.

Download the report today to access these free insights today.

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