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"How to drive lifetime value beyond GivingTuesday"

A practical playbook to keep new donors engaged all year

Turn GivingTuesday momentum into year-round impact with this NonProfit PRO and Bonterra guide. In 2024, U.S. donors gave a record $3.6B on GivingTuesday and data shows that donors acquired in November and December show a 53% higher retention rate compared to those acquired earlier in the year. Learn how to build on that spike with a thank-you within 48 hours, a simple email welcome series that sets expectations for the months ahead, invitations to join monthly giving, and CRM tools that personalize outreach and automate timely messages. Research shows recurring donors give more frequently and at higher values than non-sustained donors, which is why a strong plan after GivingTuesday matters.

Download the guide to turn a single day of generosity into lasting support.

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