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"How Data, AI, and Freshworks Power Formula 1 Performance"

Turning milliseconds into margins with real-time data, disciplined IT, and AI-assisted decision-making.

In this interview from Freshworks Refresh 2025 at Oracle Park, theCUBE’s Bob Laliberte sits down with Dan Keyworth, director of business technology at McLaren Racing, to explore how Formula 1 operates as one of the most technologically advanced environments in professional sports. Keyworth details how McLaren supports more than 1,400 team members worldwide, transforming real-time telemetry from 150 sensors on the car into a continuous feedback loop that delivers engineering updates every 15 minutes throughout the season.

The conversation then shifts to the operational side of race-day excellence, examining how McLaren uses Freshworks to “uncomplicate” service delivery and ensure the car never stops on track. With proactive workflows, standardized processes, and a consistent IT experience across 24 global races and six traveling garages, McLaren is aligning factory and track operations around a unified way of working. Keyworth also discusses the team’s early adoption of Freddy AI, including emerging screenshot-driven vision capabilities, and how AI is being positioned as “another voice in the room," augmenting human intuition, building trust in data-driven decisions, and giving teams back the time they need to chase every possible millisecond of performance.

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