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"How can you improve customer experience with personalized data in Salesforce Marketing Cloud?"

This is an excellent read for all people working with Salesforce Marketing Cloud who want to put personalization techniques into action.

Personalization is a hot topic in marketing, and so this new eBook provides actionable advice regarding the use of personalization by leveraging data. We understand the commercial importance of data and marketing. So we wrote this eBook to ease the process of understanding the nuances and technicalities surrounding personalization.

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