How have businesses used big data analytics in the last decade? This infographic explores how analytics have been reported by industry research over time.
More than a decade since people have started talking about the efficacy of big data analytics within the sales process, businesses are still dragging their feet about adopting the technology. According to Salesforce’s 2015 State of Sales publication, only 19% of sales leaders currently use predictive analytics.
We took a look at how analytics have been studied and reported over the last decade or so, making note of analytics trends over time.
Here are a few of the highlights from the research:
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