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"How Brands Are Fighting For Their Place In Global Households"

Solving ‘I want’ moments in the Home Appliances industry

Disruptive product innovations, digitization and new emerging purchase drivers are making a splash with previously loyal customers. They are forcing manufacturers to adapt how they win and retain customer loyalty. 

In this whitepaper you'll find answers to these questions:

• What are the global trends impacting the home appliances industry?
• What motivates consumers to purchase specific brands today?
• How can brands leverage digital sales assistants to solve ‘I want’ moments in the customer journey and build brand preference?

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