Where healthcare marketers see impact and where expectations fall short
Healthcare marketers face mounting pressure to adopt AI as patient discovery and decision-making shift toward AI-driven experiences.
Based on a survey of U.S. healthcare marketing leaders, this report examines where AI adoption is accelerating, where urgency outpaces execution, and how overconfidence and first-party data gaps are creating risk. Learn how strategic AI decisions made today are shaping competitive positioning in 2026.
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