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Got CRM? Why You Need Marketing Automation, Too
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"Got CRM? Why You Need Marketing Automation, Too"

When you create a campaign in your marketing automation system, it should map back to your CRM so that you can tie closed deals back to the campaigns that created them.

This closed-loop reporting capability allows you to attribute revenue to campaigns and more accurately measure your ROI, giving you the information you need to make data-driven marketing decisions.

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