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From Scores to Solutions: How HAPO Credit Union Turns Financial Wellness into Loan Growth

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"From Scores to Solutions: How HAPO Credit Union Turns Financial Wellness into Loan Growth"

Discover how HAPO Credit Union leveraged embedded financial wellness tools to build member trust, improve credit health, and drive significant loan growth. This case study provides a blueprint for turning member education into measurable business outcomes.

Financial wellness is more than a mission—it's a strategic gateway to long-term member engagement and stronger financial outcomes. HAPO Credit Union has proven this by turning credit education into measurable loan growth, generating over 3,400 offer clicks each month through a frictionless digital banking experience.

In this case study, you'll discover the blueprint for creating a win-win scenario that benefits both your CU and your members. You'll learn how they've transformed financial wellness tools into a powerful engine for loan growth, member engagement, and trust-building.

Download now for insights into:

  • Building member trust by embedding personalized financial wellness tools
  • Boosting digital engagement, especially with Millennial and Gen Z members
  • Converting improved member credit health into significant loan growth
  • Evaluating and implementing a financial wellness platform for maximum ROI


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