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"From Navigation to Intent: Why Apps Must Move into ChatGPT"

Make your app work in ChatGPT.

ChatGPT is becoming the starting point for work, users state intent and expect actions, not instructions. Apps that aren’t available inside ChatGPT risk being invisible at the moment of decision, while early movers build habits and insight. Most teams don’t need a rebuild, this is usually a thin, secure API-based extension of existing systems.

• Discoverability at intent: be recommended when users ask “how do I…?”
• Reduce context switching: chat → action → confirmation
• Start with 1–2 workflows: frequent + low ambiguity
• Reuse your security model: SSO/RBAC, audit logs, rate limits
• Measure outcomes: completion rate/time, drop-offs, repeat usage

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