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"6 steps to take before reducing your association's print publication"

Developing a publications strategy before cutting print issues will help your organization plan for member engagement and revenue opportunities.

When it comes to publications, many associations are faced with increased print costs and paper-sourcing difficulties, changing member demographics and declining ad revenues. This has led many publishers and associations to a conversation about reducing print production. You may think quickly reducing your print issues will cut costs and have a fast financial impact, but the better approach is to develop a strategic plan and communication process.

Download this guide to help develop a strategy that prepares your readers and advertisers for any changes you make within your publication.

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