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"School Nutrition Association sets the stage for growth through advertising sales strategy transformation"

How a refreshed focus on digital products helped expand SNA's revenue

When planning toward long-term growth, SNA recognized the need to maximize the revenue potential of its print and digital product lines. The organization’s print advertising revenue had been declining, prompting an increase in focus on digital opportunities. The association partnered with MCI USA to manage its advertising sales strategy and lead product development and growth.

Read the case study to see how this partnership increased revenue by more than $1 million for the organization.

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