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"Elevate personal care sensory experiences with formulation texture and scent"

Elevate personal care sensory experiences with formulation texture and scent

Gain a better understanding of how consumer sensory experiences influence personal care purchasing behaviour, formulation strategies, and ingredient decisions. 

Developing products with soothing, nourishing textures and scents can help consumers create personal care routines tailored to their senses.

The guide covers how consumers define sensory experiences, popular product scents that evoke emotion, and innovations in consumer-preferred product textures that can help manufacturers meet demand for products that nurture the senses.

Core insights include: 

• Consumers perceive thicker formulas as better moisturisers (Beauty Matter)
• 88% of consumers view smooth textures as more appealing to use (Clinical and Experimental Dermatology)
• Consumers are interested in products with mood-boosting scents (Cosmetics Business)

Get the guide to explore how manufacturers can create stand-out products with unique textures and sensory experiences.

Offered Free by: Shell Chemicals
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