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"Dentsu Health Uses PulsePoint's Clinically Driven Adaptive Optimization to Boost HCP & DTC Campaign Effectiveness for Kyowa Kirin North America"

New case study: Increasing reach by 1,000%

Working on a campaign for a rare disease brand, Dentsu Health sought to go beyond traditional targeting methods and metrics to show substantial impact. PulsePoint’s new proprietary AI tool, Adaptive Optimization, offered a solution that would help them reach HCPs and patients at critical decision-making moments to drive engagement.

Adaptive Optimization leverages dynamic clinical and digital data to automate bidding and ad delivery to the highest value audiences. Using Clinical Behavior and Audience Quality optimization strategies, Dentsu was able to increase reach to both HCP and patient audiences while decreasing costs.

Read the case study to see how Dentsu Health used PulsePoint’s Adaptive Optimization to increase diagnosed patient reach by 1,000%. 

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