"Customer Analytics: Making Big Data Work for the Marketer"
Learn the business benefits enjoyed by companies making big data work in their marketing programs.
Marketers that successfully bring together customer data captured through offline (in-store) and digital (e.g. web and social media) channels excel in optimizing marketing campaign results. This report introduces insights-driven marketers and illustrates the activities and technology enablers that they use to establish and nurture a data-driven marketing infrastructure.
70% of marketers are using seven channels to target customers in cross-channel campaigns.
Successful cross-channel marketers integrate digital and offline data across multiple systems.
Marketers that segment the customer base enjoy 6 times great NPS than those that don't.