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"Crisis Communications: What We Can Learn from Pilots"

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From his many years flying small aircraft, Rob Shimmin sees very definite lessons that the corporate world can learn from pilots in a crisis. And from his time in a wide range of industries – financial, pharma, tech, construction, food – he has found that despite the diversity of issues across industries and sectors, a commonality of human factors come into play when people are responding to a crisis and are under pressure.

Here we take you through Rob’s key learnings on how to plan and prepare for a crisis, how to assess and deal with it from the earliest stages, involving stakeholders, and assessing the strengths and weaknesses of senior management, right through to the essential follow-up debrief.

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