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"Case Study: Walgreens"

Personalizing Wellness on an enormous scale

 As Walgreens evolved its role from a retailer/pharmacy to a community healthcare partner, they determined they needed a better understanding of their customers to deliver the optimal healthcare journey for each person. Epsilon’s technology and connected identity solution empowers Walgreens to deliver hyper-personalized experiences through their loyalty program and digital media—both for Walgreens the brand and their retail media network, Walgreens Advertising Group (wag).

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