As you consider the latest technology for your marketing program, be sure to look closely at your own customer's journey and how the technology available can improve and personalize their experience with your brand.
Artificial Intelligence (AI) is a hot topic in commerce marketing and may be the fastest growing technology trend today. Experts believe AI will have a huge impact on our daily lives, our interactions with one another and the broader economy.
Remember that technology is simply a tool to expand and accelerate your own efforts. It’s the combination of your team’s expertise and the technology you use to automate marketing tactics that will win the day.
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