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"Always-On Consumer Insight: How Marketers Use Agentic AI to Move Faster"

Join us on March 3 at 1:00 PM ET

Market Logic is excited to be joining Campaign Live for an exclusive look at how agentic AI is changing the way marketers bring consumer insight into everyday decision-making — turning static persona segmentation reports into dynamic, always-on intelligence. 

Join us Tuesday, March 3, for a live presentation and Q&A with Joe Rini, director of product Management at Market Logic, as he demonstrates how marketing teams are using AI to move faster, stay closer to the consumer and build stronger, insight-led brands. 

Meet Persona Agents: an active intelligence system for insight-led marketing and innovation.

Agentic AI has reached a new milestone for modern marketing teams. Persona Agents are AI-powered, conversational consumer personas that bring segmentation to life — enabling marketers to explore audiences, pressure ideas and spark creativity every day. 

Built entirely on a company’s insight assets, DeepSights Persona Agents simulate real consumer segments, capturing demographics, behaviors, preferences, tone and context. This gives marketers a practical way to activate research insights drawn from formal studies at any time. This makes it easier to keep consumer understanding front and center across brand, campaign and innovation work. 

In this session, we will show how Persona Agents integrate into the DeepSights Innovation Studio to support an Always-On Intelligence approach for marketing teams. Through real-world examples, you’ll see how organizations are accelerating concept and campaign development, reducing redundant research and making faster, more confident marketing decisions — without replacing primary research or compromising rigor. 

Key Takeaways: 

• How Persona Agents reinvent traditional marketing personas — and where they add the most value 
• How marketers can test messaging, concepts and assumptions earlier using existing insights 
• How Persona Agents fit between research cycles to support faster, more agile marketing workflows 
• How teams use Persona Agents to speed insight, reduce duplication and improve cross-functional collaboration 

Speakers: 

• Joseph Rini, Director of Product Management at Magic Login 

• Additional speakers will be announced soon! 

 

Offered Free by: Magic Logic
See All Resources from: Magic Logic