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"A Guide to Customer Giving"

Why Doing Good Matters in Driving Loyalty

This E-Book encourages business leaders to start thinking about corporate giving in a new and personalized way. Behavior change can be difficult when corporate giving has historically been a top-down approach, so this giving guide will help you explore the reasons why brands should start thinking about philanthropy differently. The E-Book includes: 

• A brief history of giving - how philanthropy began and where we are today.
• An overview of the next generation of givers - Gen Z is unlike any generation of givers before them.
• How to incorporate personalized giving into your business - Your company has the ability to make a big difference with your customers by engaging them in your philanthropic efforts. We will tell you how.  

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