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"A Guide for Optimizing Your Webpages and Better Serving Your Customers"

20 years of research distilled into a repeatable methodology and approach to guide your marketing.

Three of MECLABS Institute’s 10 patented heuristics are examined in this step-by-step guide to assessing and improving your ads, emails and website funnels. This 22-page guide will not only give you the tactical tools and detailed examples to optimize your campaigns, but also provide a process and deeper way of thinking to support your experimentation and discovery of what truly works (and does not work) for your prospects.

You’ll get both deeper insights and tips for applying:

• Ad Heuristic
• Email Messaging Heuristic
• Conversion Sequence Heuristic
• Optimization Process Overview

In addition to receiving the guide, you will also receive a free subscription to a weekly digest of the top marketing strategies, tactics and results from your most successful marketing peers along with other updates from MECLABS and MarketingSherpa. 

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