This playbook examines how a more effective communications strategy can help local governments foster stronger, more engaged communities.
Nearly 40% of people report having an unfavorable view of their local government. At the same time, municipalities are grappling with tight budgets, staff shortages and growing demands from residents. In the face of these pressures, effectively reaching constituents and demonstrating responsiveness to their well-being remains a constant challenge.
What’s the solution? Clear, timely and consistent communication is one of the most powerful ways local governments can build trust, engage residents and demonstrate responsiveness. This playbook presents four practical strategies to share relevant information across multiple channels and keep community members informed, including:
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