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"2025 State of Subscriptions"

Subscription businesses shift focus to retention strategies. Analysis of 2,200 merchants shows acquisition rates fell to 2.8%, while pause features rose 68% year-over-year. Flexible payments, personalized engagement, and AI-driven fraud prevention are key to sustaining revenue and loyalty. Explore actionable retention benchmarks in the report.

The subscription economy faces a critical shift as acquisition rates drop from 4.1% to 2.8% between 2021 and 2024. Market saturation is driving businesses to prioritize retention-first strategies, focusing on long-term customer relationships and sustainable revenue.

This report, based on data from 2,200 merchants and 67 million subscribers, offers actionable insights, including:

· Subscription pause features boosting 68% year-over-year growth and retaining over half of at-risk customers
· Alternative payment methods reducing fraud and improving transaction success
· Personalization, flexible pricing, and loyalty programs enhancing retention

Discover proven tactics to thrive in the retention era.

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