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"2025 Best Digital Gift Card Programs"

8th Annual Report

For the eighth consecutive year, NAPCO Research and Blackhawk Network (BHN) have collaborated to produce our market-leading report on the gift card industry. This comprehensive benchmark study offers readers the following:

• A thorough assessment of 100 U.S. merchants’ branded digital gift card programs, including both purchaser and recipient experiences, based on 126 unique criteria
• Actionable insights that can be implemented within your company’s gift card program
• Benchmark data to compare the performance of your gift card program vs. direct competitors and the industry at large
• The opportunity to learn about new and innovative ways to optimize gift card programs

Offered Free by: Blackhawk Network
See All Resources from: Blackhawk Network