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"How Retailers Can Align HQ and Store Teams in 2026"

This survey report offers data-backed insights into the disconnect between retailer HQ and store teams -- and the steps retailers can take to improve.

Retail HQ leaders rate their own understanding of day-to-day store operations at 9.13 out of 10, but store managers give them a 5.67. To identify the root of this disconnect, Zipline and Retail Dive surveyed 227 retail leaders across the US and Canada, ranging from corporate decision-makers to store-level managers.

In this survey report, explore data-backed insights into how inconsistent communication, fragmented task management, and ineffective training directly contribute to declines in sales performance, customer satisfaction, and employee retention — and the steps retailers can take to improve execution, accountability, and morale.

Read this survey report to learn more about:

• What causes strategic initiatives to fail
• Where HQ and store teams are misaligned
• The cost of communication complexity
• How retailers can fulfill their strategies in 2026

Offered Free by: Retail Dive's studioID and Zipline
See All Resources from: Retail Dive's studioID and Zipline