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UPC Hijacking exploits systemic flaws. E-commerce technology and governance have evolved so rapidly that gaps were inevitable. UPC hijacking is one of them and constitutes an existential threat to online brands and retailers.
Criminals slip in when brands and vendors fail to monitor their listings adequately, and online marketplaces fail to monitor the UPC change request process sufficiently.
Hijacking may go unnoticed for months, but the results can be catastrophic. Our approach for dealing with UPC hijacking has four steps:
Don’t fight UPC hijacking just to save your bottom line. Fight it to maintain the dignity & integrity of the internet marketplace. Download our whitepaper for insights.
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