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"B2B Marketing Trends Friday Forum"

What's next for B2B? Four industry experts will share what you need to know about what lies ahead in 2026 and beyond!

Keep ahead of the curve with this month’s B2B Marketing Trends Friday Forum. Four experts reveal how they’re taking advantage of new AI technology to create more effective messaging, reduce burnout, get B2B content to be featured in AI results in search and other platforms—and more. Sponsored by our friends at Wrike.

Supercharge Your Marketing Strategy With AI, Personalization, and Data
Speaker: Zontee Hou
Harness your marketing data and pair it with powerful AI tools to create effective, personalized marketing messages that speak to your audience.

Too Much Work, Not Enough Flow? Let AI Fix That
Speakers: Nancy Boas and Michael Mares
Discover how marketing teams are scaling creativity without chaos or burnout by combining intelligent AI-powered workflows with human ingenuity.

Understanding Generative Engine Optimization: Navigating Digital Visibility in the AI Era
Speaker: Janet Driscoll Miller
Delve into the critical distinctions between SEO and GEO and explore how to get your content consumed and ranked by AI-driven interfaces.

Key Details
Date: Friday, August 15
Time: Sessions start at 11:30am ET
Where: Online 
Speakers: Zontee Hou, Nancy Boas, Michael Mares, Janet Driscoll Miller

P.S. Already have plans on August 15? No problem. RSVP now and you’ll still receive all of the sessions and resources on-demand for 90 days after the event.

Offered Free by: MarketingProfs, LLC
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