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"2025 Voice of the Resident Report"

1M+ Google reviews show how speed, clarity, and surprise shape resident experience.

Widewail analyzed over 1,000,000 Google reviews from the last two years to identify the fundamentals of a great leasing experience, understand why residents renew, and track changes in resident preferences.

We’ve distilled it into an annual report: The 2025 Voice of the Resident Report.

You’ll enjoy the findings -

Speed is the new standard.
In 2024, residents increasingly praised how quickly issues were addressed.

Residents are getting granular.
They now highlight exact experiences—naming staff, citing timelines, and detailing the how and why of both positive and negative moments.

Reviews are getting more detailed, more emotional, and more useful.
Residents are giving more emotionally charged, highly detailed feedback—making their voices more useful for onsite and marketing teams alike.

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