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"The Future of B2B Content: How B2B Marketers Are Refining Content Strategy for the AI Era"

Content marketing is evolving--and B2B brands are reacting to a new normal. Discover in this free report how content strategy is shifting to meet business goals, which channels and formats perform best today, and how marketing leaders are reacting to AI. Sponsored by Walker Sands.

Content marketing was barely paying for itself in 2019, according to Walker Sands research.

But a lot has changed. SEO content, blogs, and trade journals have increased in value to customers. And generative AI is here to stay.

Discover what all that means for you in The Future of B2B Content: How B2B Marketers Are Refining Content Strategy for the AI Era. This report breaks down the changes in B2B content marketing over the past five years and lays out where today's marketers are going to stay competitive.

Inside, you'll learn:

• How 99% of marketing leaders feel about AI—and, more important, how customers are reacting to AI content
• 10 factors to consider to maximize the value of your brand's content
• The three most important considerations marketers identify for the success of content marketing in the next 12 months

Offered Free by: MarketingProfs, LLC
See All Resources from: MarketingProfs, LLC