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"Ad Budgets Under Fire: Smarter Strategies in Tough Times"

Economic shockwaves. Tariff threats. Dwindling ad budgets. What's the smart money move for advertisers today?

In this session, we'll explore why uncertain times tend to shift focus to one thing: performance. We'll dig into what history tells us, uncover how leading advertisers are pivoting today, and prove why outcomes-driven strategies aren't just winning — they're essential.

If you're thinking where to put your next marketing dollar, this one's for you. You’ll learn:

• How economic pressure and rising tariffs are forcing a shift toward measurable, outcomes-driven advertising — and why performance is the smartest play right now
• Practical tactics for optimizing spend and aligning marketing with business goals
• Where leading advertisers are placing bets and how emerging channels are delivering results

Who Should Watch:
This session is ideal for marketers, agencies, media buyers, and brand strategists who want to stay ahead in TV’s rapidly evolving landscape.

Offered Free by: tvScientific
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