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"2026 Leisure Travel Trends Study for Marketers"

Discover key insights from the 2026 Leisure Travel Study to boost direct bookings and align with evolving traveler trends.

Travelers Are Changing — Is Your Hotel Ready?

A dramatic shift is underway in how, why, and where people travel. The 2026 Leisure Travel Study reveals that rising costs, evolving guest expectations, and accelerating adoption of new technologies are fundamentally changing the booking journey.

Independent hoteliers must rethink their marketing and guest experience strategies to stay competitive. From flexible bookings to wellness travel and AI-powered planning, today’s travelers demand more—and they expect it faster.

Download the full report for in-depth insights, key behavioral shifts, and tactical recommendations to help your property meet new expectations and drive more direct bookings.

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