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"Right-Sizing Strategy Guide: Five Segmentation Levers to Deepen Customer Value"

Unlock profit with a segmentation strategy that creates additional value for customers

If your customer strategy is focused on the “average” customer, are you actually connecting with real people? Or does your one-size-fits-all approach fit no one? 

There’s a reason that businesses who drive increased product adoption and revenue expansion are serious about segmentation. They understand their customers’ challenges better, run more targeted marketing campaigns, offer tailored support–and they see 15% more profit as a result.

This guide covers:

• Five segmentation approaches aligned to business goals, from product usage and lifecycle stage to account size and growth potential.
• Strategies proven to increase cross-sell and up-sell revenue, land enterprise clients, and expand geographic reach.
• Real results from customer-centric organizations in life sciences, software, manufacturing, financial services, and professional training.

Download the guide to learn how savvy companies use what they know about their customers to grow their revenue.

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