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"How B2B Marketers Turn Event Moments Into Measurable Pipeline"

Event marketers know industry events draw high-value buyers. Discover how to turn event investments into pipeline with modern Digital Out-of-Home advertising. Join us for a repeatable framework and engagement tactics to target audiences before, during, and after an event. Sponsored by StackAdapt.

Events pack your highest-value buyers into the same airports, hotels, and venue corridors.

In this live session, Nick Ortega and Aanchal Bajaj of StackAdapt will show you how to turn those locations and their digital screens into measurable pipeline with modern Digital Out-of-Home (DOOH) advertising—before, during, and after the event.

You'll see a buy-smart matrix and a measurement and retargeting blueprint that ties awareness to ABM outcomes across channels like CTV, display, and native.

Join us to learn:

• When to purchase different types of ads, such as direct IO vs programmatic, and how to run a hybrid campaign
• Various geo/daypart tactics around airports, hotels, and venues, plus how to measure leading vs lagging KPIs
• How to build "DOOH-exposed" audiences and re-engage across programmatic channels

You'll walk away with a repeatable framework to make your event investments drive measurable pipeline.

Offered Free by: MarketingProfs, LLC
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