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"Consumer Goods Research Guide: How Leaders Can Bolster Enterprise Growth Strategies by Managing Innovation"

CPG companies must manage their new product portfolios effectively to remain competitive and meet the needs of consumers.

The CPG industry has changed dramatically in the past decade. Rapid digitalization, supply chain disruption and agile competitors bringing products to market quickly has forced CPG leaders to re-evaluate enterprise growth strategies. Many organizations understand that effectively managing innovation and NPD are key drivers of organic growth and value creation.

New research from Consumer Goods Technology and Sopheon has revealed that new product failure is a critical concern for CPG innovation leaders.

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