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"Cracking down on Promo Abuse: How to Detect and Deter Abusive Behaviors"

Promo codes weren’t meant to be weapons.

What started as a simple way to reward customers has become a billion-dollar vulnerability for retailers. This article breaks down how promo abuse, often fueled by fake accounts, bots, and organized fraud rings is eroding margins, CX, and trust in 2025.

Learn why promo abuse is surging, how it ties into first-party fraud, and what leading merchants are doing to stop it—without punishing their best customers.

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