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"Optimizing Field Team Impact: UCB's Approach"

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Join industry leaders for an interactive discussion on optimizing pharma's most impactful channel—the field team. Dive deep into how UCB is reimagining go-to-market investments while strengthening the critical HCP-rep relationship. Discover how strategic technology partnerships can amplify human connection rather than replace it, creating measurable impact for field effectiveness. 

Whether you're an innovation leader, field team manager, commercialization executive, or data strategist, this session will provide actionable strategies for: 

• Evaluating and implementing strategic partnerships that drive measurable impact 
• Creating stakeholder alignment and selecting the right collaboration model 
• Turning investments into stronger market outcomes 
• Optimizing HCP engagement and rep workflows through first-party data insights 

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