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"Butler/Till Unifies HCP and Consumer Journeys, Driving NRx and ROAS with PulsePoint"

Over 300M impressions and 15K new scripts

Butler/Till sought to run simultaneous HCP and DTC campaigns for a gastroenterology brand, focusing on the correlation between patient awareness of a treatment and the likelihood that physicians would prescribe it. The agency needed a way to implement an omnichannel strategy that was both comprehensive and precise. Working with PulsePoint, Butler/Till was able to synchronize HCP and DTC campaigns across channels, optimizing and scaling as they went — all from one, easy-to-use platform.

Over the course of six months, they used PulsePoint’s audience targeting capabilities to earn more than 300M impressions from HCPs and consumers, which translated to more than 15K new prescriptions written — a record for their client. They also saw a return on ad spend of 6.48 for the HCP campaign and 4.32 for the DTC campaign.

Read the case study to learn more about the challenges they faced, their record-breaking results and how they used PulsePoint’s targeting and optimization features to succeed.

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