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"Unlocking Insights from Pharma Decision-Makers"

Medical affairs, marketing/brand management, sales and business development, and executive-level decision-makers share their perspectives on industry engagement opportunities in HCP marketing. This brief report reveals unique challenges and highlights effective solutions to maximize their brand’s impact at medical conferences.

Understanding the evolving landscape of HCP marketing at medical conferences is crucial for effectively guiding pharma strategies. To provide you with the latest insights, we conducted an in-depth survey of key decision-makers within pharmaceutical companies—focusing on those business leaders who determine where to allocate their promotional budgets.

These results are compiled in our latest report, Unlocking Insights from Pharma Exhibit and Sponsor Decision-Makers. This brief report looks closer at the strategies used by pharmaceutical professionals in medical affairs, marketing/brand management, business development, and executive management to increase their engagement with primary care clinicians.

Inside the report, you’ll discover:

• Key priorities and decision-making processes shaping the future of pharma exhibit and sponsorship strategies.
• Challenges and solutions for effectively engaging primary care clinicians in a highly competitive landscape.
• Valuable perspectives to help you refine your approach to maximizing brand impact on behalf of your clients at medical conferences.

This report offers insights to support you in navigating the complexities of medical conference exhibitions and sponsorships

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