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"The 2025 State of B2B Content Consumption: What's Changing, What's Working, and What You Need to Do Now"

B2B buyers are consuming more content than ever--but they’re also taking longer to act.

In this webinar, we’ll dig into the latest insights from NetLine’s State of B2B Content Consumption and Demand Report, including a record-breaking 27% YoY growth in first-party leads, a 7+ hour increase in the Consumption Gap, and a surge in C-suite engagement. You’ll learn why content formats like Playbooks outperform others in purchase intent and how timing, personalization, and follow-up strategies must evolve to keep pace.

Join us to uncover the tactics that actually work in today’s slower-moving buyer landscape. We’ll share how to identify high-intent prospects faster, align marketing and sales to close deals more effectively, and turn content insights into revenue-driving action. This isn’t theory—it’s the data-backed roadmap to help you stay ahead in 2025.

Offered Free by: NetLine
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