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"First off the mark: How marketers can predict the next big thing in sports before anyone else"

“It’s part heart, it’s part science,” one brand exec said.

Every sports marketer’s dream is to get in early with the right athletes, teams, or leagues. Sadly, predicting the future is no easy task. In this Marketing Brew resource, uncover how sports marketing executives balance data and analytics with gut feelings and personal experiences to achieve home run partnerships. Ready to throw your hat into the ring?

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