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"How to Overcome Market Access Challenges in the Era of Biosimilars"

Explore how brands are rethinking their market access strategies in response to the rise of biosimilars.

A winning market access strategy is pivotal to the success of any launch — which is especially true today, as therapeutics become even more complex and costly to bring to market. To complicate matters, the rapid evolution of biosimilars is intensifying access challenges and driving competitive pricing pressure.

In this webinar, we’ll share insights from a survey of 250 high-level stakeholders across the pharma industry into the state of patient access as it stands today. We’ll explore how brands are rethinking their market access strategies in response to the rise of biosimilars, as well as how they’re navigating regulatory and market shifts to position their commercialization strategies for success. You will learn:

• The most commonly cited challenges impeding patient access today
•  How the fast-growing biosimilars market is reshaping patient access
• What manufacturers can do to overcome market access hurdles

Offered Free by: BioPharma Dive's studioID and MMIT
See All Resources from: BioPharma Dive's studioID and MMIT