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"Southern Champion Tray Increases Speed to Market for Customers with SE Laser Paperone 7000. Laser cutting allows customers to defer or eliminate the initial tooling costs and reduce lead times."

Speed to market is important for customers who purchase paperboard packaging for food, nutraceutical, bakery and other products from Southern Champion Tray (SCT). Early adopters of digital printing, SCT incorporated a rapid response model in its Texas location, including an investment in an SEI Paperone 7000 laser system for B1 sheet material. One of the issues with folding carton production is waiting for dies, laser cutting allows customers to eliminate tooling costs and reduce lead times.

Southern Champion Tray Delivers Rapid Response with an Investment in an SEI Laser Paperone 7000 System 

Southern Champion Tray (SCT) manufactures quality paperboard packaging for retail food, nutraceutical, bakery and other products. Speed to market is extremely important for SCT’s customers. As early adopters of digital printing, the company incorporated a rapid response model in its Texas location, including investing in an SEI Laser Paperone 7000 laser system for B1 sheet material.

“One of the biggest encumbrances for folding carton production is time spent waiting for dies,” says Brad Haralson, general manager of SCT’s Mansfield operations. “Laser cutting allows customers to eliminate the initial tooling cost and reduce lead times. That was a big part of our decision to invest in an SEI Laser system.”

The Paperone 7000 delivers fast, efficient, high-quality cutting and creasing of B1+, 44.09” x 29.92” sheet material for packaging and folding carton applications. With a fully automated setup, Paperone 7000 can be controlled remotely to cut and crease both sides of a sheet. The laser is compatible with paperboard, PET, PP, BOPP and micro-flute corrugated. It offers modular options, with a manual or pallet loading automatic feeder, alignment table, single or multiple lasers, an offline system for creating creasing/embossing plates and more.

SCT evaluated all the options on the market. They visited SEI Laser’s headquarters in Italy to see the machine and its features. The North American distributor Matik, Inc., accompanied them. SCT was impressed with how the laser system would help them finish jobs faster while making smaller-volume production runs feasible. Paperone 7000’s flexibility, variable cutting and scoring options could help SCT achieve its rapid response goals.

One of SCT’s priorities was speed and how fast it could complete a project. It was also very important that the quality match conventional finishing. The SEI system delivered.

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