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"New data on how Gen Z & Millennials choose QSR"

$3B in data reveals Gen Z & Millennial QSR dining habits

Loyalty in QSR isn’t what it used to be. Gen Z and Millennials are rewriting the rules of dining out—and we’ve got the receipts.

We analyzed $3B in transactions from 47M+ cardholders to uncover how younger consumers decide where, when, and how to order. From weekday convenience grabs to late-night indulgences, the younger crowd is forcing QSR brands to rethink what really drives visits.

Inside the report, you’ll discover:

• Why meal routines no longer guarantee repeat business
• The hidden drivers of weekday vs. weekend QSR visits
• How delivery apps and payment preferences are shaping brand choice
• Four strategies QSRs can use to win loyalty in an on-demand era

Gen Z and Millennials aren’t loyal by default. But if you know what they’re looking for, you can keep them coming back.

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