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"New data on how Gen Z & Millennials shop grocery"

Make loyalty more rewarding

The next generation of grocery shoppers isn’t sticking to old routines and it’s reshaping the industry. We analyzed $3B in real transactions from 47M+ cardholders to understand what really drives Gen Z and Millennials at checkout.

Inside the report, you’ll discover:

• When younger shoppers spend most and how to influence weekday trips
• Why big box stores dominate and how grocers can compete
• How card usage and payment preferences shape purchase behavior
• 4 strategies to turn younger buyers into long-term loyalists

Young consumers aren’t loyal by default. But you can win them over if you know what they’re looking for—and we’ve got the data to prove it.

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