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"Beyond the Booth: Big Ideas, Smart Spaces & Strategic Insights from ASCO 2025"

Discover key insights from ASCO® 2025 in our new eBook.

Innovation, investment, and impact converged at ASCO® 2025 – and our latest eBook captures what truly mattered. With congresses representing one of the most significant marketing and engagement investments in life sciences, Beyond the Booth goes beyond event execution to focus on strategic outcomes.

Drawing on our work supporting over 30 clients – with hundreds of deliverables and our experts being on the congress floor – this eBook offers a front-row perspective on the current trends redefining the congress experience. ​

​From AI and sustainability to real-time analytics, we unpack not just what happened, but why it matters.​

​Inside, you’ll find insight on:​

• What we learned from ASCO 2025 – and how it can help you ​​
• The scientific shifts demanding new strategies ​​
• What oncologists really want from your next booth ​​
• Why LED walls are essential to engagement ​​
• In-booth analytics for real time optimization

Download the eBook today.

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