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"From Data Silos to AI-Enabled Customer Engagement"

What 300+ business and IT leaders reveal about managing data for AI & CX

AI may dominate today’s headlines, but customer data remains the true engine of modern engagement. This report, From Data Silos to AI-Enabled Customer Engagement, reveals insights from over 300 IT and business leaders on how organizations are navigating the realities of data readiness for AI. The findings highlight a powerful but uneven landscape: while executives express optimism, frontline teams continue to struggle with siloed systems, inconsistent data quality, and misaligned priorities. Featuring practical frameworks, industry case studies, and key recommendations, this research outlines how enterprises can transform customer data into a trusted, AI-ready asset that fuels personalized experiences, strengthens collaboration between IT and business, and delivers measurable growth.

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